Amazon has revealed plans to cut prices on over almost 7,000 items this Black Friday - with exclusive lightning deals over seven-days early for British shoppers, and lasting an EXTRA 2 days after 27 November.
Last year, Black Friday overtook Cyber Monday as Amazon.co.uk ’s busiest day of the year for the first time ever - with more than 5.5 million items sold, at a rate of around 64 items per second, with sales peaking at 8.29am.
This year, the e-retailer will also feature deals from hundreds of UK-based Amazon Marketplace sellers, in a bid to provide customers with a larger selection of discounted products.
Amazon's Black Friday Deals Week starts at midnight on Monday 23 November and runs until 23:59 on Sunday 29 November 2015.
Read more: When is Black Friday 2015?
Starting 23 November, shoppers will be offered ‘Lightning Deals’ in limited quantities, for a short period of time - as well as ‘Deals of the Day’ – selected products on offer for one day only, from 00:01 to 23:59.
“Black Friday looks set to be the biggest sales day of the year. Last year we saw unprecedented demand for deals from the early hours of the morning through to the late hours of the night and we are confident that the trend will continue this year.” said Christopher North, Managing Director of Amazon.co.uk .
In addition to the Black Friday Deals Week offers on Amazon.co.uk , selected deals will be available through Prime Now - Amazon’s app that offers unlimited one-hour delivery to Prime customers for a fixed annual fee.
These offers will be available to eligible addresses in London and Birmingham from 8am to midnight.
“Customers love Black Friday. Every year we see more excitement and more demand for great deals. That is why we now have more than 20 times the number of deals than we had back in 2010 when we first introduced Black Friday to the UK,” added North.
The most popular deals in 2014 included the Kindle Fire HDX 7” range with £100 off selected models, as well as the Dolce Gusto Mini Me Coffee Capsule Machine, Toy Story Ultimate Action Buzz Lightyear, diamond jewellery and men’s watches